01/04Feasibility check
Know what's actually achievable, before you commit
A feasibility check is a straight answer to one question: can this audience, at this incidence, in this timeline, actually be sourced, and at what price. No account, no commitment, just the brief and a real read back inside 48 hours.
02/04What gets checked
Every feasibility check runs the same 9-point diligence pass we run on every project, not a lighter version of it:
- Audience availability
- Expected incidence
- Interview length
- Pricing
- Supplier performance
- Completion rates
- Quality & acceptance
- Fieldwork progress
- Quota structure
03/04When to ask for one
Before you quote a client
Know the real incidence and cost before a number goes in a proposal, not after fieldwork proves it wrong.
For a low-incidence audience
A niche condition, ownership group or profession that a standard panel can't confirm reach for on paper alone.
Scoping a multi-country study
Different suppliers, different feasibility, per market. One check covers all of them instead of five separate emails.
04/04Get a read
Send the requirements, even a rough draft. We'll tell you straight what's achievable.
Send your research brief